Recession or no recession, India has always been an intriguing market for the auto companies. Luxury cars have been huge here and their makers have shared a special relationship with the country. The last few months have seen Rolls-Royce open a showroom and announce a car. Bentley too introduced the Continental Flying Spur a few weeks ago.
So if these car makers are betting big on the rich consumers in India, would General Motors be left behind? Indian business daily, The Economic Times, is reporting that GM India is apparently planning to launch their Cadillac brand of luxury vehicles in the country. But they have put their plans to get the Hummer in India on hold.
Karl Slym is the president and managing director of General Motors India. He explains, “We are now vying for the luxury space. The company was planning to launch SUV Hummer earlier but its entry now seems distant as consumer sentiment has changed. So, we have zeroed in on the Cadillac CTS sedan, which was showcased in the Auto Expo last year.”
The Cruse sedan by General Motors is expected to hit India in mid-2009. But the car that would really set the luxury car market in India on fire would be Cadillac CTS, which is expected to give tough competition to the likes of BMW, Audi and Mercedez Benz. A few months ago, Lamborghini
No comments:
Post a Comment