With the latest generation of the CTS, Cadillac has set forth on expanding the model lineup to it’s proper size. While the first-generation was successful in revitalizing the brand, the sedan model wasn’t followed up with coupe, convertible or wagon models. Successful companies create strong brands and models, then build off of them.
The CTS is an impressive product, and this time it is being followed up with a coupe and wagon. Convertible? Maybe they’re saving that for the third generation. Regardless, right now the news is about the V performance models.
The CTS coupe isn’t even out in full force yet and spy shots are already surfacing of the V model testing. The CTS-V sedan has acquitted itself very well against peers and is an excellent model. Given the capability of higher profit sales resulting from the addition across the range, producing V models across the range makes sense. The CTS-V coupe was just recently confirmed though.
Cadillac still needs make up their mind if the CTS is going to be a 3 or 5-series competitor. Despite that, I’m very eager to see the CTS-V; for all of Cadillac’s faults and product planning issues, the CTS is a standout car. Production for the CTS-V Coupe is supposedly starting in summer of 2010.
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