The unveiling of the 2010 Cadillac CTS Coupe has topped a busy month for both the car, and the brand.
The 227kW/370Nm 3.6-litre V6 will be officially revealed at the Los Angeles Motor Show next month before a mid-2010 release in the US.
It comes around three weeks after Cadillac announced six finalists in its high profile search for an agency to handle its national creative account.
Cadillac will hold meetings with the agencies in Detroit before they make their final pitch in January.
But Cadillac’s vice chairman of marketing and communications, Bob Lutz, has been doing a reasonable job of marketing the brand himself.
The 77-year-old laid down the challenge to owners of four-door sedans to beat his time of 2:56.321 around a wet Monticello Motor Club track set in his US$62,020 CTS-V.
Eight were chosen, and in the end a 21-year-old in a BMW M3 recorded the fastest time – a 2:50.424 – but winning on the track was almost irrelevant to Lutz.
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