Wednesday, May 5, 2010

Cadillac US Sales Increase 36 Percent in April 2010

SRX total sales for April rose 587 percent, the seventh straight month of triple-digit percentage increases. Redesigned for the 2010 model year, SRX has quickly become a stand-out in the fast-growing midsize luxury crossover segment.

Cadillac

Cadillac US Sales

The redesigned SRX also is attracting new customers to Cadillac at a higher rate than the previous model. So far this year, about 49 percent of SRX buyers traded in a competitor’s brand, an improvement of 14 percentage points compared to the previous model’s conquest rate.

A five-passenger crossover, SRX’s standard V6 engine is EPA-rated at 25 miles per gallon on the highway. SRX also provides the option of advanced all-wheel drive and a turbocharged V6 engine.

“SRX is appealing to luxury buyers with performance, fuel-efficiency and dramatic design,” said Kurt McNeil, U.S. vice president of Cadillac sales. “SRX has put Cadillac’s signature on the midsize luxury crossover segment.”

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