There is no disputing the sales increase. SRX's sales rose 654% in May compared with the same month a year, Autodata figures show. In the first five months of the year, Cadillac says SRX outsold Mercedes-Benz M-Class, Audi Q7, BMW X5 and Acura MDX. The average transaction price for the new SRX is more than $2,300 higher than the previous model. Then there is resale value:
Cadillac says SRX's projected resale value has risen 17 percentage points in the past year, the largest gain in its segment. SRX's projected resale value after 36 months is 48% of the initial purchase price, compared with 31% for the previous model, according to the May/June forecast by industry tracker ALG.
"Cadillac has done all the right things to support higher residual values for the SRX," said Matt Traylen, ALG's chief economist.
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