2010 Cadillac CTS Coupe

The long due Cadillac CTS Coupe is slated for production from Spring of 2010 and will be on full display at the 2009 Los Angeles Auto Show. The coupe will now join the 556 hp (415 kW) CTS Sport Sedan and CTS Sport Wagon in remodeling the Cadillac brand to compete with the big guns, and to help bring GM out of its financial mess. From the looks of it – GM seems to have worn a magic hat on this one, with styling decisions that could sway a million heads.

“CTS Coupe is the new focal point of Cadillac, expressing both our design and technical capabilities,” said Bryan Nesbitt, Cadillac general manager. “It is intended to appeal to a new generation of car enthusiasts.”

2010 Cadillac CTS coupe

The unveiling of the 2010 Cadillac CTS Coupe has topped a busy month for both the car, and the brand.

The 227kW/370Nm 3.6-litre V6 will be officially revealed at the Los Angeles Motor Show next month before a mid-2010 release in the US.

It comes around three weeks after Cadillac announced six finalists in its high profile search for an agency to handle its national creative account.

Cadillac will hold meetings with the agencies in Detroit before they make their final pitch in January.

But Cadillac’s vice chairman of marketing and communications, Bob Lutz, has been doing a reasonable job of marketing the brand himself.

The 77-year-old laid down the challenge to owners of four-door sedans to beat his time of 2:56.321 around a wet Monticello Motor Club track set in his US$62,020 CTS-V.

Eight were chosen, and in the end a 21-year-old in a BMW M3 recorded the fastest time – a 2:50.424 – but winning on the track was almost irrelevant to Lutz.