Say you're Cadillac. For decades, you have been the go-to ride for old men who play golf. A status symbol for grandpas.
But time passes. Women browse car lots without men telling them what to do. They care about fuel economy and the ozone and cup holders and where the soccer balls will go.
If you're Cadillac, how do you get people talking about you again?
You play fairy godmother. You find dozens of well-connected Tampa women and shower them with fresh-smelling luxury cars. You dispatch them on local roads. You ask them to blog. How does it handle in the grocery store lot? How do their kids like the leather? How does the stereo sound while cruising over the Sunshine Skyway?
You ask them to tell their friends. And you hope they hyperventilate a little when they do.
Just parked my beautiful Cadillac SRX in the parking garage to walk over to TBPAC for the Tampa Bay TweetUp hosted by Tampa Bloggers!
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