The unveiling of the 2010 Cadillac CTS Coupe has topped a busy month for both the car, and the brand.
The 227kW/370Nm 3.6-litre V6 will be officially revealed at the Los Angeles Motor Show next month before a mid-2010 release in the US.
It comes around three weeks after Cadillac announced six finalists in its high profile search for an agency to handle its national creative account.
Cadillac will hold meetings with the agencies in Detroit before they make their final pitch in January.
But Cadillac’s vice chairman of marketing and communications, Bob Lutz, has been doing a reasonable job of marketing the brand himself.
The brand is aiming to attract a younger demographic of buyers through its “May the best car win” campaign, and it is having some success.
Most if not all of the challengers were under 50 and the majority of the non-journalist entrants heard about the race through blogs and YouTube.
And Lutz and Cadillac need something, with GM sales down 36 per cent year-to-date over the first three-quarters of 2009.
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